Service
Branding for iGaming
In iGaming a brand has to work in a favicon, on a jersey sponsor patch, in a push notification and on a banner the size of a stamp. We design identities that survive all of these and still feel like one brand.
New brands before launch and operators outgrowing their first logo.
When teams come to us
- You are launching a new brand and need everything from logo to first banners.
- The logo looked fine on the site, but falls apart in app icons and ads.
- Several brands in your group look too similar or too different.
- Affiliates and partners use your brand inconsistently.
What we design
Identity
- Positioning workshop and visual direction
- Logo, symbol and app icon
- Colour palette, typography and graphic elements
- Mascot or character, if the brand needs one
Application
- Website and app visual language
- Promo banner and social media templates
- Affiliate kit with ready assets
- Merchandise and sponsorship placements
Rules
- Brand guidelines with do and don't examples
- Tone of voice for promos and notifications
- Source files and export for all formats
What changes for you
A brand people remember
A clear symbol and palette that stand out among dozens of look-alike casino and betting logos.
Consistency everywhere
From favicon to billboard, every format follows the same rules, so partners and your team apply the brand correctly.
Ready for launch
You receive not only a logo but the working materials needed for the first campaigns.
Related work
Projects where we solved similar tasks.
How the work goes
Message in Telegram
Tell us about the product, the market and what worries you. A few paragraphs and a link are enough to start.
Short call and estimate
We clarify goals, limits and deadlines, then send a plan with stages, timing and cost.
Structure first
Flows and wireframes of key screens. At this stage it is cheap to change direction.
Design and system
Visual style, screens, states and components. You see progress regularly, not only at the end.
Handoff and support
Files for development, answers to developer questions and review of the implemented screens.
What you receive
- Organised Figma file with pages by flow
- Component library with variants and states
- Mobile and desktop layouts
- Clickable prototype of key scenarios
- Notes on behaviour, errors and edge cases
- Exported icons, illustrations and images
Outside this service
- Trademark registration and legal checks
- Media buying and campaign management
- Printing and production of physical materials
What happens after design
Layouts should turn into a working product. We choose the route together with you before work starts.
Your team
We hand over files, answer developer questions and review the implemented screens.
Our developers
Websites, landing pages and web apps of moderate complexity are built in-house from our design system.
Partners
Complex SaaS products and mobile apps go to partner studios, casino and sportsbook launches to partner iGaming platforms.
Questions
Is this only logo design?
No. A logo is one part. We design the whole system around it: colours, type, graphics, templates and rules, so the brand works in real channels.
Can you refresh an existing brand without losing recognition?
Yes. We keep what players already recognise, such as colour or symbol, and fix what does not scale or looks dated.
Do you design mascots?
Yes, when a mascot fits the audience and product. We design the character, its poses and emotions, and rules for use in promos and interface.
Can the brand and the product be designed together?
Yes, and that is the best option. Brand and interface are created in one system, and the site looks finished from the first release.
Often ordered together
Game Art and Promo Visuals
Marketing and CRM teams of operators, affiliates and game studios.
Online Casino Design
Casino operators, new brands before launch and teams refreshing an existing site.
Crypto Casino Design
Crypto and hybrid casinos, web3 gaming projects and teams entering the crypto audience.
Tell us about your project
Describe the product in a couple of sentences in Telegram. We will ask the right questions and suggest where to start.
