Studio
About SXR Creatives
We are a design studio that works only with gaming products. Casinos, sportsbooks, crypto projects, Telegram apps, back-office tools and the brands around them. Narrow focus means we do not spend your budget learning what a cashier or a bet slip is.
- launched projects
- 460
- countries
- 36
- regions from LATAM to Asia
- 7
- first case in the portfolio
- 2022
Why iGaming
The studio grew out of product work for operators in Latin America and North Africa. Clients came back with new brands, then recommended us to partners, and gaming became our specialisation rather than one of many industries.
The industry has its own rules: strict regulation in some markets and none in others, local payment methods, very short player attention and constant promotions. A generalist agency learns this on your project. We already know where players get stuck and which screens need the most care.
Today we design products end to end: structure, interface, design system, brand and promo materials. When a client needs a working product, we bring in our developers or partners.
How we think about the work
Scenario before picture
We start with what the player or operator is trying to do and only then decide how the screen looks.
Design that can be built
Every screen has states, every component has rules. Developers should not have to invent anything.
Brand over template
Hundreds of casinos run on the same platforms. We look for what makes your product recognisable.
Straight talk
We say what we can do, what we cannot, and what the platform will not allow, before the contract, not after.
Launched projects by region
Most of our launches are in Latin America and North Africa, but the map is much wider. Local habits, languages and payment methods are part of the brief.
116
Middle East and North Africa
97
Latin America
56
International brands
53
Sub-Saharan Africa
51
CIS
45
Europe
42
Asia
Countries include: Argentina, Brazil, Mexico, Chile, Peru, Bolivia, Ecuador, Paraguay, Uruguay, Haiti, Tunisia, Israel, UAE, Lebanon, Turkey, Kenya, Nigeria, Ghana, Cameroon, Ethiopia, Russia, Uzbekistan, Turkmenistan, Tajikistan, Switzerland, Portugal, India, Bangladesh, Indonesia, Philippines, Singapore and others.
AI in our process
We use generation where it saves time and keep people where taste and responsibility matter. On some projects we work AI-first: the first versions of screens and prototypes are generated, then designers select, refine and check them.
Generation at the start
Dozens of layout and style options in the first days, so you choose a direction from real screens instead of words in a brief.
Our own Figma plugins
We write plugins for routine work: states, adaptations, content filling and file checks. The team spends time on decisions, not on copying frames.
Automated checks
Generated and hand-made screens go through the same checks: component consistency, contrast, text lengths and missing states.
Tools we use ourselves
We build internal products for the studio, including our own CRM and CMS. That is why we understand how interfaces feel from the inside.
What happens after design
Layouts should turn into a working product. We choose the route together with you before work starts.
Your team
We hand over files, answer developer questions and review the implemented screens.
Our developers
Websites, landing pages and web apps of moderate complexity are built in-house from our design system.
Partners
Complex SaaS products and mobile apps go to partner studios, casino and sportsbook launches to partner iGaming platforms.
Tell us about your project
Describe the product in a couple of sentences in Telegram. We will ask the right questions and suggest where to start.
